How the tokenisation of real world assets (RWAs) can revolutionise the $300B online education market.
In the ever-evolving landscape of the web3 space, one narrative is currently taking centre stage and proving to be more than just a trend — tokenisation of Real World Assets (RWAs). Arguably, this could be the most significant development in blockchain, surpassing previous narratives like DeFi. Why? Because RWAs have the potential to bridge the gap with web2 users on a massive scale, potentially bringing in the next 100 million users that everyone is talking about.
To truly understand the impact of RWAs, I think it’s essential that we categorise them. There are ‘tangible’ RWAs, representing physical assets in the real world, such as Gold. Additionally, there are ‘intangible’ RWAs, encompassing digital items of value, like Music (shout out to Opulous for making massive progress here!). 48% of the world’s stock market value is derived from intangible assets (Source: Brand Finance), amounting to trillions of dollars. RWAs have the power to bring both tangible and intangible value onto the blockchain, offering improved proof of ownership and transaction possibilities.
With that being said, there’s an intangible asset market which has a value of $300B a year (Source: Global market insights), and that’s the E-learning market.
As it stands, billions are spent annually on accessing e-learning, but once students complete the courses, they are left with no residual value. Reports indicate that only 3.13% of students actually complete their online courses, resulting in a potential 96%+ value waste (Source: Insider Higher Ed). This is where RWAs come into play.
How can RWAs address this issue? When a creator produces an online course (RWA) they tokenise the access to the course, therefore, students will need to purchase a tokenised access pass to access the course. Once they finish the course, they have the option to sell their access pass. If the course didn’t meet their expectations, they can recover their funds, fostering a continuous learning journey. This approach not only prevents demotivation but also encourages a lifelong learning mindset by turning education into an asset rather than a one-time expense.
What’s even better is that there’s a team that’s been working on bringing RWAs to the Elearning market for the past 12 months. That team is us, Uppercent. We distinguish ourselves by producing world-class courses curated by the top 1% of achievers, providing access through tradable access passes.
By focusing on delivering high-quality online courses, we hope to showcase the immense potential of RWAs in the E-learning market. Our plans extend beyond this niche, with intentions to explore other facets of e-learning in the future. And what’s even better is that we’re gearing up to launch our first tokenised RWA in Q1 2024, marking a historic event in the education sector.
For those eager to be part of history, be sure to follow us on Twitter for updates. Access passes for this first launch will be extremely limited, presenting a unique opportunity to shape the future of education.
Together, let’s revolutionise the education market with the power of RWAs.